Nike began in 1964 under the name Blue Ribbon sports by Bill Bowerman and Phil Knight. Several years later, in 1971, it officially became Nike, named after the Greek goddess of victory.
Over the decades, Nike has established itself as the frontrunner of all footwear companies, creating timeless and groundbreaking silhouettes such as the Air Max, Air Force Ones, Foamposites, and most notably their Jordan brand.
In recent years, Nike has emerged as a timeless fashion staple for streetwear, urban contemporary, and luxury fashion. Collaborators such as Off-White's Virgil Abloh and hip hop icon Kanye West have helped establish Nike as an even more mainstay in today's culture.